ABC sanitary napkins, product differentiation and a model of experiential marketing（ABC卫生棉、产品差异化和体验营销的典范）.docVIP

ABC sanitary napkins, product differentiation and a model of experiential marketing In the household paper industry, now is the ‘Heart of India’, ‘breeze’, ‘Vader’, ‘clean soft’ and Kimberly-Clark ‘Kleenex’ It’s five brands of the world, starting in 2008, Chinese new life on paper items and brand new production lot, but most of the new projects and new brands as ‘ill-prepared to enter’, ‘corporate decision-making lack enough patience and confidence,’ ‘lack of expertise and lack of scientific marketing strategies and sustainability’ and other reasons Most are struggling and dilemma stage, and a lot of new brands blip disappeared. Currently, only East crown clean cloud, Oji Nepia, East cis Qing-rou, a good family tradition, little baby a few other brands performed well in the local market , the second camp of sorts. Besides, other brands, especially new brand household paper project is almost no chance of success and a sign of success, the past five years, I left the APP Gold Hongye Paper Corporation (breeze brand, has a new life in the two companies working paper, which has deep insights and experience. Household paper napkin belongs to a branch of industry sectors, there was a come from behind the success of the brand, that is, Foshan King Hing business company ABC sanitary napkins, 2013 annual sales exceeded 3.0 billion is expected to be successful among the top three industries and operating efficiency has been among the forefront of the industry for so many years I am also very concerned for the ABC brand, after a comprehensive study, access to a lot of marketing information and some expert reviews, the conclusion that the secret of success napkin ABC: differentiated customer experience marketing, and take advantage of consumer word of mouth effect, of course, this is not all the factors of success napkin ABC, ABC’s gross profit for middlemen high returns and orderly market management is a major factor in its success. Next, I focus on is how to talk about AB