new marketing of medicine- dtc - dtp mode（新的营销医学- dtc dtp模式）.docVIP

New marketing of medicine: DTC / DTP mode China’s pharmaceutical companies do not attach importance to the DTC / DTP model, especially those in the hospital-based marketing channels of pharmaceutical companies, in the face of drug share, auxiliary drug directory and other policy constraints, in addition to entering the retail market is basically not very good The development of ideas. In fact, DTC / DTP mode can give the original hospital-based pharmaceutical companies a good marketing opportunity. DTC / DTP (Direct-to-Customer / Direct-to-Patient) mode is directly facing the patient or c