o2o essence of marketing- a combination of personalized content and debris flows（o2o营销的本质u2014u2014个性化内容的组合和泥石流）.docVIP

O2O essence of marketing: a combination of personalized content and debris flows Research papers Download News: O2O business marketing will bring great changes occur is largely due to the mobile Internet era, so that ‘the opposite point of’ traditional one-way marketing model change to ‘point’ of social marketing model, performance from the media appear. After weakening advertising marketing capabilities, interactive marketing capabilities strengthened. Currently most commercial concerns two marketing channels (retail electricity providers and enterprises), in what would happen O2O mode