new on-line e-mail marketing program of activities and strategies（新的在线电子邮件营销活动计划和策略）.docVIP

New on-line e-mail marketing program of activities and strategies Major challenges 　 As an Internet fast fashion beauty brands, China’s leading online retail cosmetics company, PBA (faction times Ann) has many consumers and huge database. Based on the cost-effective e-mail marketing, event publicity, membership relationship maintenance and membership into the above advantages, PBA from the outset choose to use email marketing as their primary network branding and website marketing means. But its new on-line promotion of e-mail marketing campaign, often face the following challenges: 1)