of chinese maotai liquor market prospects and coping strategies（中国的茅台白酒市场前景和应对策略）.docVIP

Of Chinese Maotai liquor market prospects and coping strategies Maotai liquor the origin of the “fever” Maotai liquor “in love” at the beginning: the last century, after the mid-1990s, Maotai liquor had entered the atrophy of up to 10 years in the doldrums. The Maotai liquor production in the country has been hovering around 12 million kiloliters, trough only over 80,000 kiloliters. since the Lai Mao wine brand later became famous in the country, once depressed town of Maotai Maotai wine suddenly rushed into the consumer’s attention to dark horse stance, consumers began to slowly accept and