on chinas real estate brand marketing strategy analysis（中国房地产品牌营销策略分析）.docVIP

On China’s real estate brand marketing strategy analysis Paper Keywords: real estate; real estate brands; real estate brand marketing strategy Abstract: In recent years, China’s real estate market has entered a stage of rapid development, real estate has become an important pillar of national economic development, but because the unique nature of the real estate market, how to establish a brand image, how to brand positioning, how to effectively implementation of real estate brand marketing strategy and other issues, China’s current real estate enterprises, are urgently needed to solve th