on the marketing concepts into the management and development of higher vocational colleges（营销概念为高职院校的管理和发展）.docVIP

On the marketing concepts into the management and development of higher vocational colleges Abstract: a series of changes, the economy is bound to affect the field of vocational education, the value of the Chinese education market both domestic and foreign optimistic about China’s education market will inevitably enter by the “seller” “buyer” market stage, traditional vocational colleges management and development model has been unable to meet the need to introduce the concept of marketing. Keywords: colleges, marketing concept, market analysis, brand awareness China joined the WTO, p