on the marketing model of the chinese online game in the new competitive environment（中国网络游戏的营销模式在新的竞争环境）.docVIP

On the marketing model of the Chinese online game in the new competitive environment Thesis Keywords: online games marketing model of integrated marketing Abstract: Driven by high profits, China’s online game industry competition increasingly fierce, in which marketing plays an increasingly important role, this paper aims to combine actual work experience, explore the current competitive environment, the marketing of online games promotion model. First, China’s online game competition status quo Over the past few years, online games as an emerging industry in China mainland flour