on the marketing strategy on innovation（在营销策略上的创新）.docVIP

On the marketing strategy on innovation Paper Keywords: innovation, market competition, marketing strategy Abstract: With the economic globalization, the increasingly competitive market, business environment is facing unprecedented change. Enterprises in the fierce market competition in an invincible position, simply improving product technology content and quality, and enhance the competitiveness of the product itself has not enough, for the modern marketing concept came into being under the innovative marketing strategies and effective Marketing strategy is the basis for business succe