on the marketing strategy of risk prevention and control（营销策略的风险预防和控制）.docVIP

On the marketing strategy of risk prevention and control Write papers network: [Abstract] enterprises in the marketing process, marketing will face many risks for the risk of critical marketing strategy, enterprises should take preventive and control measures are: the establishment of risk early-warning mechanism, the use of risk measurement systems, to market Marketing Audit and other measures. [Paper Keywords] marketing strategy marketing risk early warning system audit risk Face of the complicated changes in the environment, enterprises in the process of marketing, will face man