不同的梦想（Different dreams）.docVIP

不同的梦想（Different dreams） Recently, I went to Kyoto, Japan. My friend invited me to dinner at a famous local restaurant. In conversation, its uniqueness makes me feel good. The restaurant was founded in Edo and has been 260 years old. The restaurant has never done any advertising, nor has it been ordered in such an age of information. No matter what kind of customers, we should accept almost unchanged traditional service model. The restaurant does not deliberately develop new customers, the friend who invited me to eat is Grandpas client of the restaurant, and the history is like this, but the attraction is long lasting. At the dinner table, I asked the restaurant owner, have you ever been to university? He answered, before he studied law at Kyoto University, he worked as a lawyer. I asked, surprised. Why did I quit my bar and go back to the restaurant? My father is not well enough to take over, and Ill be back. The restaurant owner said, I have two daughters, the eldest daughter is an actor, the little daughter havent been married, but not a son-in-law of the house. Then he called to a young man from the kitchen said, this is not my son-in-law of the house, he is the tenth generation successor restaurant. I continue to ask, such a good restaurant, why not engage in a few, such as McDonalds, KFC, so constantly enlarge? The restaurant owner replied, my dream is simple, just to be the best Japanese food in Japan.. When I heard the answer, I was so moved that I could do the best in japan! This is in contrast with many of our national enterprises, bigger and stronger. This is not a difference in management processes or marketing strategies, but a difference in dreams. Dreams are different. The attitude, method, process and result of doing things may be completely different. They rely on the same world, different dreams, to create a number of fine areas in many industries. Like this restaurant, in Japan, there are many family businesses passed from generation to generation