分析移动营销生态链的进化（Analyzing the evolution of mobile marketing eco chain）.docVIP

分析移动营销生态链的进化（Analyzing the evolution of mobile marketing eco chain） Text / successful marketing reporter Li Hang The mobile communication market competition heats up in running in step by step, and the pressure of competition in the chain of the largest mobile service enterprises, between the market and government regulation and control of double power in more and more open in the self evolution process of hard and full of meaning of the law of the jungle. From the three operators of mobile tariff cut is defined as the people in speculation, arrears charges was forcibly dragged into the mobile and Unicom sharing blacklist controversy, to the recent spread of mobile WAP website to raise a Babel of criticism of the implementation by the flow of charges and eventually rumor incident, at the same time, almost all the Chinese attention has been focused on the change in mobile communication. 2007 is destined to be a landmark year in the history of China Mobile communications industry. In 2006, Monster Mob in China with three cities hat trick as a symbol, as foreign policy began to thaw the moving mass in water, Chinese can be seen, whether state-owned enterprises jointly resist foreign or foreign China SP, while the adjustment of the machine Chinese massive encroachment market, both in the existing market for the integration of various resources, through the intention of enclosure movement seize every favorable hill. In this process, the China Telecom industry has finally taken a small step shyly to the world, through a small door and looked exactly what kind of cheese is a good cook. While the domestic mobile industry chain, telecom monopoly in the once dominant market was forced to go to the transition of the machine, the government and domestic firms are nervous, confrontation with flash can changed the living foreign giants, but in the secondary position of the enterprises are fierce competition for the chain, will in between the market and the government regulation o