定位为先上海新天地案例（Positioning first the new world of Shanghai）.docVIP

下载本文档

3
0
约1.28万字
约 9页
2017-09-03 发布于河南
举报
版权申诉

定位为先上海新天地案例（Positioning first the new world of Shanghai）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

定位为先上海新天地案例（Positioning first the new world of Shanghai）

定位为先上海新天地案例（Positioning first the new world of Shanghai） Positioning first: the new world of Shanghai Editors note: Shanghai Xintiandi has now become a gathering place of international popularity, and has been included in the list of tourist attractions in Shanghai, is the life of leisure fashion fashion tourism center, and its predecessor is a dilapidated residential area. In Dalian, Dalian street, a city with a century of business climate, has suffered an unprecedented crisis - sales are almost stagnant, and projects face the risk of dead ends in Tianjin. Commercial real estate development is one and two cases, may be enlightening to the industry. Project positioning: Shanghai is an international metropolis with local, domestic and international visitors. Therefore, the new world is not just a shopping center, but a center of fashion. Project implementation: three stages - overall planning, layout, promotion and investment, management and management. The overall planning layout: step by step. The initial stage is comprehensive. Because at that time, there was no place in Shanghai where food, entertainment, shopping, tourism, culture and so on were all concentrated together. One of the more famous roads in Shanghai was called Hengshan Road, but Hengshan Road is a very diverse group of individuals, with no single investor or manager. The second stage is located in the center of Shanghai city with historic and cultural features. This position, hope that all people come to Shanghai, must come to see the new world, the new world as you come to Shanghai must see place. The third stage is located at an international exchange and gathering place. There will be a lot of activities, many people will meet in this place, and friends who have not seen each other for 20 years can be in this place. This promotion and Investment: who is the first batch of live businesses is very important With this film, let the back of the business confidence in the first few big game, let every