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另眼看终端拦截(Another view of terminal interception)
另眼看终端拦截(Another view of terminal interception)
Terminal interception, a hot topic now discussed. Terminal in this is an adverb, add a word, stop at the terminal; plus a subject and object, manufacturers in the terminal to intercept competing products manufacturers. Do you make yourself clear? Try another object, manufacturers stop consumers at the terminal. Its not a word game, I just want to make it clear.
In fact, I have never been interested in the concept. Remember, when the university teacher taught us 4P, we began to call Place as the channel, and gradually, the teachers channel was replaced by the channel, and then we directly talked about the Internet (maybe it could show the connections among the members of the channel). But when I was writing my thesis, my Place was written as a channel. Today, 3 years later, I still keep the channel in my mouth. The university has evolved 4P theory 4C theory, and the change of marketing ideas indeed should be 4C times, us there are fans of the 4C, what is the principle of Coca-Cola 3A, using 4C almost to perfection. But I am still using 4P language training to subordinates, or with the 4P market operation tactics. Any problems? I use the enterprise products as the center, as far as possible to meet consumer practices. Isnt everyone doing this?!
Look at the difference between modern channels and traditional channels: I understand relatively shallow, K/A shop represents modern channels, wholesale and sale point is the traditional channel. Two years ago, my friend told me in English, Key account, I dont know whats the difference between big business and big business.. But in order to facilitate the exchange, avoid others own Kandi, I have been to the super store called K/A. Ha-ha!
Come back to understand the terminal block, this is caused by the concept of Sibao and Procter Gamble, is only in the terminal against opponents, to sell their products. Connotation and denotation are all meanings, but they change the appellation
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