市场开发及营销 EOP (含目录).docxVIP

目录市场开发与营销1一、词汇1001二、对话30组7三、文章阅读19市场开发与营销一、词汇1001. market [mɑ:kit] n. 市场consumer markets 消费品市场consumer/household market 消费者/家庭市场coverage of geographic market 地域性市场的范围declining markets 衰退市场evolution of market 市场演变existing market 现有市场2. marketing [mɑ:kiti?] n. 市场营销differentiated marketing 差异化营销direct marketing 直接营销global marketing control 全球营销控制ethics of marketing 营销伦理道德direct marketing via advertising media 通广告媒体的直接营销contractual vertical marketing systems 合约式垂直营销系统corporate vertical marketing systems 公司式垂直营销系统costs and benefits of marketing functions 营销职能的成本和效益2. demand[dimɑ:nd] n. 需求price elasticity of demand 需求的价格弹性primary demand 基本需求selective demand 选择性需求derived demand 派生需求4. goods[ɡudz] n. 商品convenience goods 便利品emergency goods 急需品free goods 免费商品impulse goods 冲动购买品soft goods 非耐用品5. service [s?:vis] n. 服务service guarantees 服务保证service industry 服务产业service organization 服务组织service quality 服务质量6. customer [k?st?m?] 顾客customer satisfaction 顾客满意customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法7. transaction[tr?nz?k??n] n.交易exchange and transaction 交换和交易transaction cost analysis (TCA) 交易成本分析8. marketer[mɑ:kit?] n. 营销者marketers and prospect 营销者和预期顾客9. concept [k?nsept]观念production concept 生产观念product concept 产品观念selling concept推销观念 marketing concept 市场营销观念societal concept社会营销观念10. customer[k?st?m?] n.顾客lost customer 失去的顾客customer delivered value顾客让渡价值total customer value 顾客总价值total customer cost 顾客总成本 customer satisfaction顾客满意keep customer维系顾客11. advertising [?dv?taizi?]广告advertising and market segmentation 市场细分advertising and sales promotion 广告促进advertising effects 广告效果advertising ethics 广告伦理道德advertising feedback 广告反馈advertising frequency 广告频率advertising me