中国可乐崛起的营销启示（Marketing Inspiration of Chinese Cola rising）.docVIP

中国可乐崛起的营销启示（Marketing Inspiration of Chinese Cola rising） In the rise of the country, the influence of Chinese culture continues to rise, many Chinese has a long history of culture industry or enterprise has developed slowly, even is said of an aged person cultural and commercial links, fracture or industry innovation momentum? On the other hand, as a representative of Chinese Cola, the vigorous rise of the herbal tea industry has created a new mode of industry promotion, which has far-reaching implications for us In 2006, the Chinese beverage industry, as a breakthrough of the year, 21 herbal tea production enterprises, including Wang Laoji, Deng old herbal tea production and sales exceeded 4 million tons, and that Coca-Cola in the China production and sales is 3 million 170 thousand tons, KFC also started in some chain stores in the country for Pepsi Cola. Red Wang Laoji herbal tea as a beverage. After years of silent stealth, herbal tea, a Chinese traditional drink known as Chinese coke, has finally gained the power to compete with the worlds Coca Cola giants. In the Fen Huang coke and cola challenge the world two music in the background with broken halberds defeat in the beverage industry, how to obtain such as two music as successful, is Chinese beverage industry dream. Similarly, in other Chinese traditional industries, such as liquor, food chain, handicrafts and so on, facing the invasion of western consumer culture, part of the phenomenon of stagnation began to develop. How to achieve a balance between cultural heritage and business innovation is a problem that many Chinese industries have encountered in their development. As a kind of beverage with a long history and culture, herbal tea has such a strong driving force in the new business environment What are its implications for the industry? Cultural fracture? Why do traditional industries want to be weak? The rise of great powers is definitely the most talked about word of the 2006. In 2006, Chinas GDP re