制造炒作卖点的误区（The misunderstanding of making the selling point of speculation）.docVIP

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制造炒作卖点的误区（The misunderstanding of making the selling point of speculation）.doc

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制造炒作卖点的误区（The misunderstanding of making the selling point of speculation）

制造炒作卖点的误区（The misunderstanding of making the selling point of speculation） In the face of growing market competition and product homogenization era, more and more enterprises have to focus on manufacturing and selling hype, but because of the one-sided understanding of the product speculation selling point, many enterprises in the manufacturing and selling of the hype has been caught in a misunderstanding, and these of marketing in China the development will bring great risks. Then, what are the misconceptions about making the hype and what are the solutions? (1) misunderstanding of the selling point; 1, the selling point of manufacture lacks strong material support Many enterprises in the manufacture of speculation when selling points, mistakenly believe that the selling point of speculation is a simple speculation concept. In the manufacture of selling products, the enterprise will not focus on the research of the product, but the product on the shelf, more to seek the concept of new, extraordinary and special, which makes the selling point of the extract the lack of physical support, the development of natural products has become the concept of speculation. Selling out products, become castles in the air, become aeriality. Consumers do not know what cloud, manufacturers are empty joy. 2, the selling point of manufacture is not attractive to consumers Many enterprises in the promotion of new products into the big to promote the product speculation selling point, but found his cudgel thinking selling the lack of consumer attractive, consumers do not buy it, increase product sales is even more difficult to achieve. The main reason is that firms are no more from the consumer point of view to consider the refined speculation selling point, their product interests expand or passed on to consumers, resulting in their product market and their own promotional hype up the phenomenon of selling butt. Disregard for consumers of the departmentalism, will make enterprises in m