营销基础知识与营销理念（Marketing basic knowledge and marketing idea）.docVIP

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营销基础知识与营销理念（Marketing basic knowledge and marketing idea）.doc

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营销基础知识与营销理念（Marketing basic knowledge and marketing idea）

营销基础知识与营销理念（Marketing basic knowledge and marketing idea） Basic knowledge of marketing and marketing concept.Txt I degradation, I still cant swim, to know before I was born, I was absolutely the fastest swimming in the marketing knowledge and marketing ideas (RadioButtonList papers 1) I. individual choice questions 1 marketing theory was born in the early twentieth Century A. UK B. Japan C. America D. France Answer: C 2, the basis for enterprises to survive is A. products B. quality C. production D. customers Answer: D 3, the center of marketing concept is A. sell the products that have already been manufactured B. finds customer needs and tries to satisfy them C. makes products of high quality and low price D. makes a lot of products and sells them Answer: B 4, the emphasis should be on the interests of social marketing A. enterprise interests B. consumer interests C. social interests D. enterprises, consumers and society as a whole Answer: D 5, from the point of view of marketing, the market means A. a place where buyers and sellers exchange goods B. the sum total of traded goods exchanged C. the form of economic relations in which commodities are exchanged D. the sum of the demand for a commodity Answer: D 6 marketing mix refers to A. combination of micro environmental factors B. combination of macro environmental factors C. a combination of factors that influence prices D. a combination of various marketing factors that can be controlled by an enterprise Answer: D 7, many refrigerator manufacturers in recent years to hold high environmental protection and health banner, have launched Freon free refrigerators. The marketing concept they are pursuing is A. selling ideas B. concept of production C. marketing concept D. social marketing concept Answer: D 8, the first stage of the consumer purchase process is A. collects information B. evaluation program C. confirms the need D. decided to buy Answer: C 9, the core of marketing is A. production B. allocation C. switch