巧用政策,让经销商把产品送进卖场（Clever use of policies, so that dealers sent products to the store）.docVIP

巧用政策,让经销商把产品送进卖场（Clever use of policies, so that dealers sent products to the store） One of a series of marketing United wisdom Southern China branch Huang Yan, Bai Yan In recent years, more and China retail terminal development faster, the system have already staking the circle to the three or four level of market sales, modern retail channels for enterprises in the proportion of days flooding rise, many large enterprises have gradually the major retail system reverted to the self-employed, small and medium-sized enterprises because the cost of huge investment and operation of modern the system had to borrow the retail dealer channel operation of modern retail channels, enter the store through low cost customer relations with dealers. There are usually companies and distributors in two ways, one is by the dealer responsible for cost negotiation, but the cost is directly paid by enterprises to the store; another is the dealer to advance fees according to the contract, the manufacturer shall write off regularly. The two ways for the enterprise is relatively easy to perform, but these two methods have a common problem, namely, the cost is difficult to control, often there will be excess spending, and even some manufacturers salesman and dealers together from the set of money. Such things as 2005 for It is often seen., steamed bread slice operation, regardless of market demand aside, this product operation failed because the most direct reason is to dealers costs out of control, have a greater cost of each hole, for the area of tax burden will have to break the bowl of the warrior. In fact, if we analyze these cases carefully, we will find that they have some common problems: 1., a large number of retail systems, various systems and stores costs many, the internal operation process is complex, it is difficult for enterprises to find out the various charging standards and application process. I have learned that in some cases, some enterprises operating in the Jinan mar