欧联卫浴 淡季如何让陶卫市场变脸(How can the cold season in the European Union make the market change).docVIP
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欧联卫浴 淡季如何让陶卫市场变脸(How can the cold season in the European Union make the market change)
欧联卫浴 淡季如何让陶卫市场变脸(How can the cold season in the European Union make the market change)
Industry professionals know that summer is the building materials industry in the off-season, at the same time, show the external OULIAN sanitary environment, inflation, real estate regulation, the emergence of a large number of first-line market hardcover room have a direct or indirect impact on the consumer market of ceramic sanitary ware. In addition, the ceramic sanitary areas in the past few years of rapid expansion, various areas of sales space is greatly compressed, huge production capacity can not be digested, in some regions of serious inventory. In the plateau of material and labor costs rise, the low price of the product can not afford the rising cost of heavy production has become the only way.
But in the pressure increasing at the same time, ceramic sanitary enterprises are constantly searching for suitable weapon for their survival, a trick cooling of the market continues to heat up.
The status quo of ceramic sanitary ware Market
It is understood that at present, Shandong Zibo, Sichuan Jiajiang, Yunnan, a large area of production areas in the news, rather industry attention. In these areas face enormous pressure sales, part of Foshan brand enterprises during this period but normal production is not affected, sales still maintain growth. Analysis of the plateau, the competitiveness of products, improve the layout of the terminal network strength, brand influence and other factors is mainly due to the plateau.
For the current market environment, the enterprise brand is more see its positive side, that will help the industry reshuffle, standardize the market competition, the enterprise into the brand and the overall strength of the competition. And has a large consumer market space in the new areas, but production wave production and sales, and expand the production capacity of the momentum.
The traditional producing enterprises to enter the reshuffle period
In the area
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