“公司+农户”契约型农产品交易关系中机会主义行为的表现形式与成因.pdfVIP

农业现代化 “公司+农户”契约型农产品交易关系中 机会主义行为的表现形式与成因 曹艳爱 广东金融学院 工商管理系，广东 广州 510521 （ ） 摘 要： “公司+农户”模式是我国农业产业化采用率最高的经营模式之一，但实践中，违约和敲竹杠等机会 主义行为屡见不鲜。归纳起来，“公司+农户”模式中的机会主义行为主要有基于信息不对称的“逆向选择”和“道 德风险”行为、基于资产专用性投资的“敲竹杠”行为、基于集体行动的“搭便车”行为和基于博弈次数（交易频 率）的短期化行为等四种类型。导致机会主义行为产生的原因主要有有限理性、信息不完全和不对称、资产的专用 性和行为的短期化。 关键词： “公司+农户”；农产品交易关系；机会主义行为；资产专用性 中图分类号：F325.2 文献标志码：A 文章编号：1008-2697（2013）07-0016-06 “Company Peasant-household”Research on the Forms and Origin of the Opportunistic Behaviors in the Compact Agricultural Trade Relations CAO Yan-ai (Business Administration Department of Guang Dong University of Finance， Guangdong GuangZhou 510521，China) Abstract ： “Company Peasant-household” is one of the highest agricultural industrialization rate of business model in China. But, there are much opportunism behaviors in this mode, such as break the contract, “hold-up” and so on. There are four types of opportunism behaviors in the “Company Peasant-household” mode. The first is “adverse selection” and “moral hazard” which is mainly based on the information asymmetry. The second is “hold-up” based on asset specificity investment. The third is “free-rider” behavior based on the collective action. The forth is the short-term act based on the game number of times (frequency). The origin of the opportunism in the compact agricultural trade relations mainly are, bounded rationality, incomplete information and information asymmetry, asset specificity and short- term behavior. Key words ： “company peasant-household”；agricultural trade relations；opportunistic behavior；assets specificity 一、引言 司+农户”模式被普遍认为是一种帮助农户进入市场 在农业产业化的进程中， “小农户”与 “大市 的行之有效的方式，备受青睐，