不同照明光源下内衣陈列色彩的感性评价研究 emotional evaluation of underwear display color in different illumination.pdfVIP

Journal of Xian Poly technic U niversity V ol No Sum No X DOI issn x j CNCS CNCS T S A Emotional evaluation of underwear display color in different illumination Z H A N G M any i X UE Y uan School of Fashion and A rt Design Xian Poly technic U niversity Xian China Abstract In order to study the eff ect of the illumination source on the color display kansei en gineering technology w as used to conduct the simulation ex periment s of underw ear display col or under diff erent illumination source T he color samples f or ex periment s w ere selected f rom the Chinese National Color Sy stem CNCS considering the principles of hue value and chro ma and several common illumination sources f or clothing store display w ere chosen T hen the color emotion w ords f or visual marketing w ere decided by survey the questionnaire w as de sig ned and some subject s w ith normal color vision w ere selected to do simulation ex periment s Finally the result s show that the same color can bring diff erent subjective f eeling s under dif f erent light sources JK Email xyuan hotmail com J Z HA NG M anyi XU E Yuan Emotional evaluation of underw ear display color in different illumination J Journal of Xian Poly technic U niversity Key words illumination source underw ear color CNCS kansei engineering display opinion