about on the chinese producer services marketing theory to explore（关于中国生产者服务营销理论探索）.docVIP

About On the Chinese producer services marketing theory to explore Paper Abstract: This paper’s objective is to research a new branch of marketing theory that producer services marketing theory in the first paper producer services as defined in the theory of marketing, marketing services and then elaborate production features, then, analysis of the current produced in China the development of services marketing practice status, and finally proposed based on the world’s leading producer services marketing practice for the Chinese model of producer services marketing and management strategy recommendations. Paper Keywords: producer services marketing organizations marketing strategy I. Introduction Trend of economic globalization driven by the globalization of the service economy and the rapid development of service industries from the global economic structure, the performance of ground-based to an industrial economy to service economy rely on the development trend, and the development of clear service faster than the manufacturing and agricultural development. producer services as a source of modern economic development, momentum, and adhesives, labor productivity and efficiency of economic growth plays an increasingly important role (Xian Chen, 2004), especially Internet-based information technology development, but also accelerated the development of services around the globe, highlighting information technology, networking, intelligent, personalized, and clusters of modern industry trends. China’s recent development of service industry was strong, the contribution of services to GDP has increased steadily, more and more clear to the government to develop services for China’s economic role in promoting the national ‘Eleventh Five-Year Plan’ with special emphasis on the need to speed up the development of China’s service industry. In fact, China has entered the period of accelerated development of services, the development of producer services