about on the issue of new types of risk aversion in test marketing strategies（大约在这个问题上的新类型的测试营销策略的风险规避）.docVIP

About On the issue of new types of risk aversion in test marketing strategies [Abstract] insurance companies in the development of a new insurance, the need to be test marketing, article in the test marketing period for the new insurance policy to avoid the risk of a preliminary analysis. [Keywords] New insurance; test marketing, strategy First, the product strategy Point to market new types of insurance company management decisions have a direct impact during the first test marketing, managers within the company to the conditions and for marketing purposes, targeted to collect a lot of external information, such as national policies, laws and regulations implementation, from analysis to seek opportunities for new types of test marketing, the outside world do not have perfect conditions for new types of test marketing to meet and create market timing based on the domestic insurance market imperfections, although insurers are increasing the product development great efforts, but few imitators than innovators. This has resulted in excessive competition is serious and if the market during the test market competitors, insurance companies can try to increase the use of new types of media publicity. appropriate, show the company in the market investment in the project and market signals to expand the brand, allowing customers of the company is more reliable. Risk is immeasurable, but the greatest degree of risk aversion can be in the new period of test marketing of insurance, the insurance company can be flexibly adjusted according to changes in the market premium, the risk of spread can be controlled within the range, reducing the risk of future underwriting factor In the insurance test marketing period, as the lack of understanding of the customer for the new insurance, or even immediately accepted, so sales growth. test market sales during the exhibition industry, spending a large, reflected in the financial statements, insurance companies have littl