about the impact of electronic commerce on the traditional enterprise marketing and corporate strategy（电子商务对传统企业的影响市场营销和企业战略）.docVIP

About the impact of electronic commerce on the traditional enterprise marketing and corporate strategy A traditional corporate marketing, e-commerce With the popularity of the network and e-commerce has gradually been widely used. Simply put, e-commerce refers to business activities carried out by the use of electronic networks, electronic broadly refers to the use of IT technology the entire business activities, including the use of different forms of computer networks and the Internet, intranet, extranet, LAN IT’s business activities. Enterprise to achieve business goals through the implementation of e-commerce, you need to e-commerce system can provide the whole process of online transactions and management, e-commerce system has advertising consulting negotiate, online ordering, online payment, e-banking, cargo transfer, comments consult, business management, and other functions. E-commerce to the enterprise, while convenient, also has had an impact and influence to the traditional corporate marketing. 1, changed the traditional marketing methods. Layers of strict traditional marketing channels, combined with a lot of manpower and investment promotion to compete for the market, not only time-consuming and high cost in the Internet age, due to the widespread popularity of the internet, businesses can take advantage of network to expand the scope of business activities to the global e-commerce, bringing buyers and sellers on the network like face-to-face to complete the transaction as quickly, delivery, clearing accounts with a variety of on-line electronic bills. 2, change the the enterprise competition morphology. Makes the market more open competition, the industry has also become more blurred, large enterprises face peer competitiveness of SMEs through e-commerce, online information openness, peer firms are also facing other competitive industries and enterprises. electronic commerce to provide enterprises with a huge market poten