about on the power status of the strategic management of corporate marketing and management measures（在权力地位的企业营销战略管理和管理措施）.docVIP

About On the power status of the strategic management of corporate marketing and management measures [Paper Keywords] marketing management system status management [Abstract] power supply enterprises to survive, and in the fierce market competition in an invincible position, we must keep up the pace with the times, recognize the situation and re-establish the philosophy to adapt to market changes and business strategy, therefore, enterprises should strengthen the power supply innovative marketing strategies to build new power marketing strategy. 1, the power status of the strategic management of corporate marketing State-owned economic sector power companies as there is a common problem inherent in a series of state-owned enterprises mainly in the lack of competition within the sector mechanisms imperfect, motivation and self-restraint mechanisms. Since the state-planned power production business enterprise of the inertia of the equipment costs are currently still based on the division of assets, making the marketing costs, lack of sources; electricity sector marketing agency and a lack of organization and coordination of other management functions, marketing agency business is facing reorganization of assets is also important to be integrated at the same time, the electricity sector lags behind marketing management information system; can be said that the power of marketing management and out-dated. has the power supply enterprise’s survival and development in varying degrees to form a potential threat. Due to various reform measures did not keep up with the operating system behind the lack of inner power to the electricity sector, in marketing management of the disadvantages are also obvious. 1.1 High quality of service requirements Market economy is the core of customer first, for power supply enterprises for customer service employees is the purpose of supply to establish a quality service to the satisfaction of service qual