about the wanjiadenghuo brand building（万家灯火品牌建设）.docVIP

About the Wanjiadenghuo brand building In May 2011, the Jiangsu city channel lt;lt; Wanjiadenghuo gt;gt; programs by the State Administration of Radio, Film and Television as a “National Ten excellence innovation program” to become the program the JSBC and national terrestrial channels only win. lt;lt; Wanjiadenghuo gt;gt; results in recent years continued to shape the program brand and enhance the program brand. lt;lt; Wanjiadenghuo gt;gt; nearly five years of development history, three brand upgrade are: the transformation of the program content, broadcast platform upgrade and extension of the broadcast time for the first time 2009 months “Wanjiadenghuo gt;gt; from a cultural pulpit class program rebranding as health services program brand, the second in January 2010, lt;lt; Wanjiadenghuo gt;gt; landing Jiangsu Satellite TV program from a regional brand to enhance a national program brands, the third in September 2011 lt;lt; Wanjiadenghuo gt;gt; lt;lt; health Zero sub-columns gt;gt; Jiangsu city channel lt;lt; Zero “weekend edition of the broadcast, making the” 10000 the lights gt;gt; upgrade from a non-prime-time program brand evening primetime shows brand. three times to enhance the brand is a gradual accumulation of layers propulsion process. First, the “upgrade program brand Wanjiadenghuo gt;gt; Program content transformation The lt;lt; Wanjiadenghuo “create a file beginning the culture the pulpit class program. Tab Bing Chengmin raw stance to build influence of the guest speakers and topics attractive as a means to” discover the wisdom of life “for the program purpose. Covers all aspects of literary history, health health, marriage and family, archeology, public relations, corporate management, it appears, to some extent, to enhance the taste of the entire channel program to change the structure of the program audience, but also to enhance the program, the viewing of Channel evening night rate. but this time lt;lt; Wanjiadenghuo gt;gt; content