about to see the car brand translation from saab saabadaptation and alienation（看到汽车品牌翻译从萨博saabadaptation和异化）.docVIP

About to see the car brand translation from Saab SaabAdaptation and alienation Abstract: Translation is the conversion of the two languages, two cultures, between the translation of the trademark is also closely related to cultural factors, different languages #8203;#8203;reflect and hosted cultural vary car brand translation is a trademark translation. start from the translation of the naturalization and alienation theory, analysis of the international car brand translation, and pointed out that no matter which method of translation, and cultural factors should be considered in order to achieve promotional purposes. Keywords:: cultural factors, naturalization, alienation, trademark translation A, in the final battle of technology and alienation Naturalization (domesticating translation alienation (foreignizing, translation is well-known American theorists Lawrence Venuti1995 two in his translator stealth gt;gt; translation. Naturalization Act means that the translation is clear and smooth, original may give target language readers as to minimize the strangeness, to help readers better understand the translation, and enhance the readability of the translation and appreciation. alienation rule is to retain the exotic flavor of the original, so that readers feel different national sentiment, to appreciate the differences of national culture, language, traditions, cultural exchange rich expression of the target language translation industry in China, we should say, translators and translators has long been consciously or unconsciously influenced by naturalization and alienation of the ideas contained in the impact, but different readers of naturalization and alienation have different focus, “Lu Xun Zhang Ningxin flow, and that the Chinese translation, although readers can learn to fee effort, but this a translation, not only in the input of new content, also enter the new representation (P223-228 “Zhai Qiubai that, even if it is a literal translation, we