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analysis- big data opinion monitoring and prediction under(大数据分析-舆论监测和预测)
Analysis: Big Data opinion monitoring and prediction under
A, Web1.0 and early public opinion monitoring
With different network applications like instant messaging, blog, personal space, microblogging has a certain public nature, and is collectively referred to as from the media. Since the rise of the media, making it an important promoter of hot forming public opinion, and the network of public opinion has become an important part of social public opinion.
Since the media is almost no barriers to entry, but also has anonymity, the user’s media literacy varies greatly, it is prone to all kinds of anomie; from the media unlike traditional media as easy supervision, for anomie phenomenon difficult to trace the source, while giving each bring the main square influence public opinion, the chance to control public opinion, making the network of public opinion in a more complex environment. Network structure from the media and public opinion can quickly determine the network fermentation, even in a short turn times, and therefore more difficult to monitor and grasp.
And since the media on public opinion Boom network monitoring, traditional on-site surveys, interviews, questionnaires, etc. to little effect, early public opinion once widely used network monitoring tools also exposed more and more problems. Early network monitoring public opinion, mainly for Web1.0 design. Internet development has gone through two stages: Web1.0 and Web2.0. The main difference lies not in the technical specifications or a physical device, but interaction between users, and network applications as well as between.
In the Web1.0 era, the Internet mainly by the interaction the major sites of production, user and website mainly to find and receive appropriate content, between the user and can only be scattered in touch limited way. Early network monitoring public opinion is against this level and interaction design. The process is roughly: First, through the relevant sample
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