analysis- big game news portal app（分析-大赛新闻门户网站应用程序）.docVIP

Analysis: Big Game News Portal APP (Research papers Download news) Micro broad war in full swing, the portal giants began on the client in the news set off a new game. Recently, Sina microblogging has been busy as the “hands Sina” was renamed “Sina News”, which marks its finally began to force “mobile reading.” Prior to this, Tencent micro-channel bundling rely promotion, and self-aggregation platform with Sohu Media channel, Netease places “have attitudes Review”, has already begun large-scale siege valerian. The giant tactics are different, but similar to the core gameplay: the first construct an open platform, in the form similar to the supermarket, the PC client news service and other media content integration. Except print media, but this “supermarket” full access to the shelves from the media, network , radio, television and other open, and through the micro-channel, microblogging and other social relationships chain be customized to the user, interactive push. News supermarkets open At present, the domestic mobile news client market by Tencent, Sohu, Netease third of the world. In the major portal, NetEase was first involved in the mobile news App, with “no thread is not news” product strategy to win a certain amount of coverage and the use of user viscosity. Tencent’s platform resources and content feature is the openness of interactive sharing its inherent advantages news client is across multiple platforms: Users can be of interest to share news or comments to micro-channel, circle of friends, QQ space, Tencent microblogging Sina microblogging five platforms, and to achieve the combination of the media and the self, thereby enhancing the user’s activity and platform news influence, to achieve “live + sharing + audiovisual” all media open platform capabilities. Sohu’s playing rules is to introduce UGC (user generated content) modes: full use of blog, from the media and microblogging hot topic, etc. Its business idea is transformed by