analysis- brand enterprise digital marketing strategy blind（分析-品牌企业数字营销策略失明）.docVIP

Analysis: Brand Enterprise Digital Marketing Strategy blind Research papers Download News: And a recent seminar, a brand enterprise market executives to discuss with me, “socializing digital marketing strategy”, asked this question: “I know that micro-channel useful, but we have Using micro-Bo, but also separate the energy in the micro-letter gather a lot of people to enhance our brand communication do? “ Internet, a lot of people inside the circle, if you hear the executives of the problems that may result in shock chin fall to the ground, half from ear to ear, but this is the real problem facing brands when socializing has become a marketing department had to consider the input direction, the more social-oriented platform appeared, hit a wave of big data, while the “traditional” online media - portal and forum site seems to value still exists, and “more traditional “means of communication - such as television, radio, media, print media and tour, is faced with the so-called” O2O “pressure to innovate if you’re just a typical internet person, you may not need to consider how to form a unified strategy for all of these problems, Because the Internet is used to deal with the problem of people from a break point, and then eaten by a market. However, the brand corporate marketing departments are not so lucky, for them, the integration of digital marketing is a “forced” to consider the proposition - especially when business owners that means some kind of digital marketing has become a trend, a marketing department in the state to follow the more urgent to find a solution to this proposition - even with some of the confusion. In this pressure, brands digital marketing strategy easily into two typical errors: the old way of thinking to understand the new digital marketing platform, resulting in a new digital marketing platform work nondescript, or the blind pursuit of innovation, on the existing platform insufficient, leading to still have a huge crowd viscous fl