an article seen through mobile advertising situation（一篇文章通过移动广告的情况）.docVIP

An article seen through mobile advertising Situation Free Paper Download Center News: The wave of innovation in the mobile Internet industry revenue model mainly rely on mobile advertising, however, according to US technology news site VentureBeat reported that the mobile advertising market, there has been a ‘boom Guaixiang’, on the one hand is the market. scale data growth, but on the other hand, corporate brands and advertisers for mobile ad unresponsive, did not even began to shift advertising budgets. The era of mobile devices, people carry the one ‘advertising equipment’, which makes mobile advertising industry expectations for me. According to the US technology market research firm eMarketer predicts that by 2014, mobile advertising market will reach $ 31.45 billion, while 2015 year will increase by 34%. However, statistical data and departure is, for the ‘Fortune 500’ in the big brand advertisers, many of them have not yet tried the mobile advertising. US technology market research firm Forrester recently found in all advertising budgets of companies and brands, the mobile advertising expenditures account for only five percent of the poor, those who have tried to move the brand advertising, also did not have a substantial increase in the budget plan . Since the corporate brand of enthusiasm for mobile advertising is not high, why the market was able to high growth? The answer is very simple, and today a large number of mobile ad spending, from software developers and mobile application developers, rather than the traditional enterprise brand. In the mobile Internet business boom, there has been the emergence of a number of flourishes game applications and development company, such as crushed candy legend lt;lt; gt;gt; and lt; gt; And so on. Under the impetus of these successful role models, the global mobile application developers are the casual games market madness into advertising budgets, stimulate downloads. The so-called ‘APP ins