an article to let you know what is the operator! newbies to learn（一篇文章让你知道什么是运营商!）.docVIP

An article to let you know what is the operator! Newbies to learn Free Download Center News paper: I believe this book is most enlightening book operations, recently re-read the great God know almost Zhang Liang’s ‘from scratch learning operation’ Rewarding. Now summarized as follows, and is willing to learn hard to force the operator party exchange. 1. What is the operator All products can help to promote, facilitate users and improve user awareness means is operating. Limited to Internet products operations. 1.1 core purpose operations Depending on the type of product, the way operations are not the same, but only one core purpose: Make the product live better, longer. The so-called ‘living better’, by extension, education, activities and a series of tools to make the data products promoted; The so-called ‘living longer’, through data analysis and user behavior research so that continuously improve product features, ease of use and improve, resulting in longer product life cycle. Operations on the one hand to promote their products, promote users, on the other hand, the use of feedback to make our products more perfect. 1.2 core mission operations Traffic construction Through various promotion, diffusion, marketing, events, promotion site traffic indicators, we usually refer to PV, UV, registration conversion, SEO in this link. Each link corresponds to the funnel. Large traffic can bring more users; improve the conversion rate of the line Users maintain With the flow, the arrival of the user, the operator of most of the work is how to effectively promote continued active users and retained, and from which users find valuable even high-value, these users will continue to bring to the site and products value, generate revenue, so that our website and products can survive and live quality. 1.3 Getting a few elements Mentality Operations and products closely linked, is one of the two sides, no product can no