analysis- how to build a tourist destination overseas network marketing funnel-（分析-如何构建海外旅游目的地网络营销漏斗-）.docVIP

Analysis: How to build a tourist destination overseas network marketing funnel? Research papers Download News: Shandong Provincial Tourism Bureau since 2013 began to try to start a network marketing overseas, get a lot of data and experience how to destinations overseas network marketing counterparts abroad destination began as early as 10 years ago.? toss, and accumulated a lot of theory and experience. talked about network marketing that people often come up with ‘sales funnel’ that matter, as shown below. Carefully pondering the ‘funnel’, you can set directly to the destination network marketing, to collect interest from the excited tourist destination information to the final destination reservation purchase the product, but after nearly a year of practice, but also to feel real to the general brand merchandise and destination Internet marketing is different. Of course, the destination network marketing should first build a ‘marketing funnel’, a product reservation mechanism from the destination to attract only for inbound tourism market in China in terms of the relative isotherms of Shandong, the problem faced is: marketing Macro strategies on how to develop? marketing focus where? how to form a ‘marketing funnel’ mechanism in the dynamic execution process? According to 2013 data, the potential tourists on the main inbound tourism market of Shandong Province tourism destination rarely directly related to the search, which brought the first question: ‘marketing funnel’ extremely narrow top openings, can not form . scale approach is a direct correlation, ‘China Tourism’ related keywords, although short-term and achieved good results, but in the long run brings two problems: First, foreign tourists are usually unfamiliar destination has a ‘materialization’ concept, which caused tourist interest. According to last year’s survey data, overseas tourists, especially in Europe and America to China, ‘materialized’ concept is Panda, Great Wall, even though a