analysis- china#39;s internet traffic growth drivers（分析-中国# 39;互联网流量增长动力）.docVIP

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analysis- china#39;s internet traffic growth drivers（分析-中国# 39;互联网流量增长动力）.doc

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analysis-china

Analysis: China#39;s Internet traffic growth drivers (Research papers Download news) 1, China to promote fixed-line broadband speed broadband In the past two years, under the deal with ‘broadband China’ background ‘urban and rural households basically reached 20Mbps broadband access and 4Mbps, some developed cities achieve 100Mbps’ bandwidth requirements, China Telecom / China Unicom, the two fixed-line broadband operators urban and rural areas are beginning to push bandwidth upgrade. Chinese fixed-line broadband users access bandwidth from 2Mbps mean the beginning of 2012 to the third quarter of this year, an increase of 3.3Mbps, less than two years time, bandwidth growth in fixed-line broadband users 65%. With the fixed-line broadband access bandwidth to enhance the user, especially the urban users, generally improved access bandwidth over large 4Mbps, greatly enhance the user’s bandwidth access capability, making the popularity of Internet video has technical support. 2, the rapid development of Internet video service In 2012, China’s high-speed Internet and video services grow, there are 185 billion minutes of Internet video content is viewed through the network users, compared to 2011’s 166 billion minutes of Internet video content of 12% growth per month. Due to its high-definition increasing content, the overall growth of video traffic is also more than 50% .2012 Internet video traffic accounted for 61% of overall Internet traffic. With the launch of Internet TV, all kinds of smart TV box market, the 2012 comparison in 2011, the Internet TV brings video traffic increased 4-fold, accounting for 4% of the fixed network of Internet video traffic. 3, double Shopping Festival detonated 11 electricity suppliers business electricity supplier From 2011 the market began to Taobao dual 11 driven by electricity suppliers Shopping Festival detonated China’s electricity provider market .2011 double 11, the electricity supplier in the Chinese market