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analysis- 2014 sme marketing strategy planning eight tips(分析- 2014中小企业营销战略规划八个技巧)
Analysis: 2014 SME marketing strategy planning eight tips
Research papers Download News: For small business owners who leave no doubt busy stage, but set aside time to plan the new year marketing strategy is very important how to maintain business growth in 2014 will be how to plan business.? on track and ahead of the competition?
For managers of SMEs, the marketing is the most important issue of the new year. Indeed, according to the first annual Small Business Confidence Survey Yodle recently released, 42% of small business owners said they were worried about finding new customers making them the # 1 overall concern. Additionally, 33% of surveyed small business owners say they maintain existing customers is a problem, while 21 percent of small business owners think they are worried about the competition.
We can attest, 2013 This year, consumers are increasingly using new technology, search, review tools and social media channels to help them increase the purchase path. This year, a variety of new marketing tools were introduced, Consumers are increasingly in search of places to make it easier for small businesses up to consumers to touch and complete the conversion.
However, despite the small and medium business owners to effectively promote their own very worried, but most did not make the necessary investments to adapt to today’s fast-paced and ever-changing environment, while the consequences of inaction are currently seem small, but in the future will become very large that the main threat to the stability and growth of SMEs operate.
When planning conducted in 2014, plans to develop the new year, you can see the following eight simple tips to build a better marketing strategy for your business, first put our customers first, followed by the business.
1, to develop a realistic-looking marketing budget
It is time to put money on marketing needs today is to attract and retain customers both small business owners the most pressing problems, bu
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