analysis- 2016 b2b business e-mail marketing trends（分析- 2016 b2b业务电子邮件营销的趋势）.docVIP

Analysis: 2016 B2B business e-mail marketing trends Free paper Download Center News: B2B than B2C companies do marketing enterprises are facing more challenges. Most of the time, B2B marketing target, end-user products and services may not be direct buyers, B2B marketing conversion cycle is relatively longer and more tortuous. But this is precisely the advantage in the B2B e-mail marketing channel marketing, and e-mail users have constant communication features and content information bearing characteristics can be expanded, allowing B2B marketers can gradually cultivate to content users reached trust with users, and ultimately guide transformation. Unfortunately, many B2B companies use email marketing channel is still in the primary stage of the original. The world’s leading provider of intelligent marketing for B2B companies Webpower survey, B2B companies use only the basic functions of content upload and send information such as e-mail marketing platform, both unable to show different users different content based on location, type of customer-owned In the user into the customer’s life cycle, nor in all the key points transformed user (such as the intention to find the user’s product type, price preferences, buying selling point, after-sales service, etc.), the system automatically triggered messages carefully guide the user to enter the next stage. B2B business, how to improve the status of e-mail marketing? How to plan for the future direction of e-mail marketing? How to take the right email marketing strategy? The following is Webpower Reflections on the 2016 B2B business e-mail marketing trends. Become a trusted source of information Characteristics of B2B industry, decided to treat the information its target customers cautious attitude. Internet era huge flow of information, a lot of B2C companies in e-mail marketing will go to Bo eye by means of a hot trend, but for B2B companies, applications need to be very careful, blindly follow th