analysis- 2016 mobile internet marketer, you need to know what the focus-（分析- 2016移动互联网营销人员,你需要知道的焦点）.docVIP

Analysis: 2016 Mobile Internet marketer, you need to know what the focus? Research papers Download News: Mobile Internet continues to change people’s online habits, entertainment and lifestyle habits so a variety of user habits, we have already used the Internet in the mobile terminal, shopping, playing games. Marketing is the case around the changing needs of users, and user habits can affect these requirements, then the user habits now much change has occurred, the mobile Internet marketing how to do, in order to meet current customer needs it? New Marketing trilogy This trilogy is what we often referred to ‘who-what-how’, that is, to whom marketing, marketing what, how marketing? First of all, the first step we need to think about, to whom is the marketing, our goal is to find the user, based on user groups oriented products, combined with the user selecting a target market positioning, such as selling cosmetics, the majority of our users love beauty, but the target user, depends on your cosmetic grade and its features, such as acne, whitening. Find the target after a user will require in-depth understanding of user needs, not only to learn, but also to tap their potential demand, that is, some of the requirements are not found in the user’s own, through the exchange with the user to understand some of their habits characterized as post-marketing strategy to pave the way. Depending on the nature of the target user user is divided into different categories, in general, have more appeal, appeal the users, which is commonly called the network’s ‘KOL’, KOL user has a relatively strong leading role in the user base ; particularly strong demand for products the user is our precise user; there is a user angel, their willingness to interact more strongly. Second, we must determine that the product is what needs marketing, product design is based on user demand, and is divided into a variety of user needs, such as virtual invisible on intangible emot