analysis- a $ 1 billion worth of internet consumer brands how to make-（分析-一个价值10亿美元的互联网消费品牌如何让-）.docVIP

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analysis- a $ 1 billion worth of internet consumer brands how to make-（分析-一个价值10亿美元的互联网消费品牌如何让-）.doc

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analysis- a $ 1 billion worth of internet consumer brands how to make-（分析-一个价值10亿美元的互联网消费品牌如何让-）

Analysis: a $ 1 billion worth of Internet consumer brands How to Make? (Research papers Download News) one year alone, 2014, P amp; G has invested $ 2 billion in R amp; D, $ 10 billion in advertising, and by powerful channel to control, so that more than 100 of its own brands accounted matrix Most people shelves sight. In the past few decades, and this is all the time-tested traditional FMCG brand Trump: Invested heavily in R amp; D Invested heavily in advertising Invested heavily channels Gone. Is to use this type of rolling strategy, P amp; G in 1960 and 2010, sales have nearly doubled every ten years, and today has more than 200 billion US dollars market value. In the capital are the main barriers and channels in the industry, why would the current Internet brand opportunity? In fact, this is what I always say, to fully grasp the opportunity, we must first be able to answer ‘Why Now?’ Issue. 1) part of the product or service being developed over I participated in yesterday’s just a design activity also mentioned this issue. TV from the traditional heavy-based development to light, to 3D, to bend, to a variety of imaging technology screens, etc., which in the end is the change in order to meet customer needs arising from, or because of differences in market competition, or even just because internal KPI? P amp; G in China once had nearly 200 brands of goods, but less than 100 commodities accounted for more than 90% of its sales and profits, then the other brands of goods are overexploited or wrong positioning? Another example is Procter amp; Gamble Gillette razors to 57 billion US dollars acquisition of the head from the knife innovation gradually evolve to five heads, but in fact the role of five heads is ‘the equivalent of five times a scratch’, which means that each users spend a lot of times the money, instead of a very simple operation can be done by hand. Eventually, users have found that, like three heads had enoug