advertising professional internship network report（网络广告专业实习报告）.docVIP

Advertising professional internship network report Write papers Network: Practice Report - Advertising Professional This is my internship for the advertising of some trivial thought, here recorded, to see their progress, creativity in advertising, human qualities and so on. Advertising is not an easy industry, in fact, advertising is a lonely and forgotten . against Harvard students do experiments we can find the tape, in fact, what we do advertising, 75% of the people is ignored, so how to use advertising techniques to awaken people to the attention of the advertising must be noted. There are basic elements of advertising must be 1 by the art form and there is a certain standard. 2. Text in catchy, simple and beneficial. 3. Must be able to express, and in just the right point in time. 4. AD to do the best salesman, AD definitely not an art, it is a business, but with more art presented in a way. And which also includes: to be strategic; have the system structure: to have style. This is to make the most exciting place advertising. Like NIKE very strong and attractive style, style can only say that the current mobile advertising is a simple sales message. Coca-Cola Case 1 Coca-Cola in 1960 to do the ads are done, and then began to promote access: how to make every place, like coke cola drink when there is 2. Coca-Cola based on different methods of distribution channels to adjust when the channels are With, what to do meaningful, relevant advertising and consumer activities or programs. like at Christmas, Coca-Cola Santa Claus clothes from the original yellow, into the familiar red, this is the brand creative in the meaning of life brought about. before the Ogilvy amp; Mather advertising for Philips razor, razor, and Father’s Day Lenovo put together, so that now they and the razor for Father’s Day together, so for advertising When not in the description of the characteristics of their products, but to make a strategy, and give a style, that is, th