advertising system marketing case studies- brilliant advertising platform immob（广告系统immob营销案例研究u2014u2014杰出的广告平台）.docVIP

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advertising system marketing case studies- brilliant advertising platform immob（广告系统immob营销案例研究u2014u2014杰出的广告平台）.doc

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advertising system marketing case studies- brilliant advertising platform immob（广告系统immob营销案例研究u2014u2014杰出的广告平台）

Advertising system marketing case studies: BRILLIANT advertising platform IMmob This week we study the domestic mobile advertising platform, the first object from just recently obtained $ 20 million venture capital force the United States ad begins. Force the United States was founded in 2010 ad, now is the largest advertising platform Wap, forward smartphone advertising platform extends product line includes mobile advertising network ‘force the United States mobile advertising platform,’ and for enterprises to establish mobile information platform products ‘force the United States corporate treasure.’ This is a ‘force the United States mobile advertising platform IMmob’ research. IMmob user-oriented With other mobile advertising platform is not the same, IMmob supply-side main face of the WAP site, rather than the application developers. Corresponding to the demand side is needed only for the WAP side ads Lord. IMmob account by applying the selection of different roles to distinguish user login system based on the user’s role, the interface will be different. IMmob problem (cum IMmob main function) 1 publisher IMmob of advertising web advertising more similar to the release of the same, just put in the choice of media and creative, there are some differences. 1) The first step is advertising ad name and attribute settings. Here IMmob provides the functionality to import existing ad settings, is a good spot. 2) The second step focuses dates, daily budget, as well as settlement price to be set. IMmob provides up to five kinds of billing methods, but for CPA / CPS / CPI did not give instructions to monitor and do not know how to be monitored. 3) The third step is to put in target selection, that we often say orientation settings. (For more information on each setting visible below the system structure formula) Delivery period is set on, IMmob scheduled died four hours, the user can choose; In the geographical setting, you can only