advertising on translation from relevance theory（广告翻译从关联理论）.docVIP

Advertising on translation from Relevance Theory [Paper Keywords] associated with the best translation of advertising associated with cognitive theory [Abstract] key to successful advertising is to seize your audience’s cognitive psychology. Associated with cognitive theory as to explore the relationship between communication and pragmatic theory, to achieve the AIDA functionality for the purpose of advertising translation has strong explanatory power. This associated with the use of the principles of the theory of optimal relevance, advertising translation by case analysis of the basic strategy. Advertising is a communication behavior and communication arts, advertising success, the key is to see whether it can seize your audience’s psychology. Relevance Theory is to explore the relationship between language and cognitive communication with the theory associated with the theory of this paper to explore advertising translation, translation of optimal relevance for advertising strategy. First, the ad features General advertising, is widely advertised that widely inform the public of something other promotional activities. Narrow companies advertising refers to marketing products and services for the purpose of paid way with people through the mass media to provide information and advise clothing purchase communication activities. advertising has the following characteristics: advocacy, information, persuade sex. Second, understanding of the theory of relevance Relevance theory is based on Western linguists Sperber and Wilson Grice’s relevance criteria and proposed cognitive pragmatic theory arguing that language is an explicit communication - the reasoning process, rather than the traditional theory of communication encoding - decoding process. associated with the core of the theory is to find the best associate the principle that human behavior will have one of the best communication of the expectations related to the recipient to deter