advertising revenue fell by half dragged profits baidu valuation（百度的广告收入下降了一半拖利润估值）.docVIP

下载本文档

1
0
约3.48千字
约 4页
2017-09-05 发布于浙江
举报
版权申诉

advertising revenue fell by half dragged profits baidu valuation（百度的广告收入下降了一半拖利润估值）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

advertising revenue fell by half dragged profits baidu valuation（百度的广告收入下降了一半拖利润估值）

Advertising revenue fell by half dragged profits Baidu valuation Beijing April 30, according to foreign media reports, the decline in advertising revenues due Baidu led the company’s profit growth slows, and the company is still struggling to implement diversification strategy, by the impact of these factors, Baidu (Nasdaq Nasdaq: BIDU) the current market value has fallen to nearly five years less than half the average valuation. In April 26 the U.S. Nasdaq in regular trading, Baidu shares fell 7.9%, the transaction price is about 15 times expected profits, since 2008, well below the average of 36 times. In the first quarter of this year announced a net profit up 8.5% of the financial report, Baidu shares arises from this year, the largest decline since February of this year the first quarter, due to the shrinking advertising revenue, Baidu profit growth rate is also significantly slowdown in the preceding five quarters, Baidu profit growth in average about 64%. Baidu has just recently acquired a love Fantastic Art video sites, the company’s chief executive Robin Li said that on April 25, and now with consumers have shifted from a PC smart phones and other mobile devices, Baidu also want to buy some mobile applications. According to market research firm in New York, an analyst at Maxim Group LLC Ike Ho (Echo He) recently in an interview said: “Baidu is spending a lot of money to maintain its market position and looking for a new growth engine These investments are not necessarily able to bring revenue growth, and thus, Baidu profit margins will remain under pressure. “Currently, Ike He will Baidu stock rating to” sell “rating. In the first quarter, Baidu gross margin was 65%, down from last year’s 71%. Baidu first quarter net profit of 2.04 billion yuan (about 331 million U.S. dollars), compared with Bloomberg News survey of eight analysts average expected low level of 6.8%. Baidu first quarter of this year, the average revenue per advertiser fell by