advertising creative experiences of my potential buyers (media articles)（广告创意的经历我的潜在买家(媒体的文章)）.docVIP

Advertising creative experiences of my potential buyers (media articles) I originally thought: any media on a product or a resource for both companies, so we should treat each media, cherish each media, but at this stage, since the entry of direct health care products deep into the industry, I gradually recognized in the industry, any media battlefield is bitter: attack and beat the competition, capturing the target population of the battlefield. You know your product, the product of the target population of your research thoroughly, selling your product, after thorough research, and can not guarantee that your ads must have a lethal, because you have to know your battlefield situation, you opponents, especially if you will be the main media. Direct health care products companies because of the major media is put in newspaper ads, so, today said a relatively classic battle - Shanghai lt;lt;lt;lt;Xinmin Evening Newsgt;gt;gt;gt; Wo Jian of Shanghai, Shanghai ninety-nine Wellcome, Beijing Yisheng Kang ad blocking action. First explain the ‘health care products direct mode’: most of the trade is now already know this model is Yisheng Kang created a new type of health care products marketing model, this model is at the expense of health care products of high profits, enhanced post-service, direct marketing + advertising will mainly serve the database marketing. Front advertising direct marketing, advertising direct marketing purposes are three: the first is to attract as many people buy things, as much as possible the absorption of membership, because the core of this model will be re-purchase service, so they choose to promote The products generally need to repeat consumption, long-term consumption of health care products, such as propolis, fish oil, spirulina, etc., front, that ad sales, this can not make money, but as long as the member has accumulated a certain number of the base, just need to call center telephone sales on it, the cost is relatively low, bu