advertising law rule of 36 regional wine marketing（广告法律规则的36个地区葡萄酒市场）.docVIP

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advertising law rule of 36 regional wine marketing（广告法律规则的36个地区葡萄酒市场）.doc

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advertising law rule of 36 regional wine marketing（广告法律规则的36个地区葡萄酒市场）

Advertising law rule of 36 regional wine marketing No advertising market can operate, making the product, which is totally unreasonable idea, but sadly, people always have these ideas that point the so-called love of his own successful experience any time, any product or brand communication, advertising course better. Any time, any product or brand communication, advertising, of course, the better. No advertising market can operate, making the product, which is totally unreasonable idea, but sadly, people always have these ideas that point the so-called love of his own successful experience. But in reality, many companies are put into advertising, and even some enterprises regardless of the cost of the investment, but with little success, to see the phenomenon, the reason, very sad. Below, we parse the presence of Chinese liquor advertising Ten Mistakes to remind liquor advertising liquor prices and marketing people. First, the excessive pursuit of the concept of Chinese liquor marketing, regardless of the size of the enterprise, in the pursuit of illusory, flashy concept, which is the industry’s sad, both from raw materials, taste, technology, flavor, storage, etc., are unconventional, creating differentiation, knowing that there is no According to the concept and meaning, not only can not add value to the brand, but also allow consumers full of doubts, especially regional, local wine, consumers know too much for you, somehow, illusory concept, will allow consumers to gradually deviated such as liquor companies play ‘underground sealing possession,’ not only feel a mouthful, and it feels burial taste Sure, consumers also feel that ground much to bury the dead, how sad situation, we take a look at the Chinese liquor ‘hidden’ hole reservoir, water reservoir, trees Tibet, Tibetan sand burial, soil reservoir, cellars, etc., troubled eight bad, people can not alien to us, which is caused by excessive pursuit of the concept of chaotic phase. Second, the co