advertising development report 2012 tianjin（天津广告发展报告2012）.docVIP

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advertising development report 2012 tianjin（天津广告发展报告2012）.doc

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advertising development report 2012 tianjin（天津广告发展报告2012）

Advertising Development Report 2012 Tianjin Free papers Download Center News: In 2012, Tianjin advertising work to implement the spirit of the instructions of the Party Central Committee and the State Council, as well as the municipal government to promote cultural industries and prosperity, and to further promote the implementation of advertising strategies, make full use of the Binhai New Area, a pilot basis advantage to expand exchanges and cooperation of the advertising industry at home and abroad, further improve the comprehensive management of the advertising market, well-maintained, healthy, stable advertising market order, the city’s advertising industry has been healthy and rapid development. First, the basic situation In 2012, the city’s new advertising units 2087, the total number of advertising units to 14,272, a year-on-year growth of 17.1%, including 358 new business units specializing in advertising, a total of 4307, a year-on-year growth of 9.1%, concurrently advertising business 1677 new units, a total of 9193, a year-on-year growth of 22.3%, other advertising 52 new business units, a total of 548, a year-on-year growth of 10.5%; 224 media advertising units. Advertising practitioners of the city of 69,195, a year-on-year growth of 5.2%, a total advertising revenue of 14 billion yuan, a year-on-year growth of 14.4%. (A) classification of advertising: in 2012, the city’s advertising revenue of 14 billion yuan, the real estate category 15.5 billion drug class 10 billion auto 9.8 billion, 930 million yuan of medical services, the service sector 870000000 yuan, 830 million yuan of food, household appliances, 570 million yuan and 510 million yuan, Finance and Insurance, apparel class of 510 million yuan, 470 million yuan of health food, cosmetics 450 million yuan, 430 million yuan of the information industry, wine class of 430 million yuan, 420 million yuan of beauty services, the admissions recruiting class of 310 million yuan, 3.74 billion