advertising branding marketing - consulting and planning of the three dimensions（广告品牌营销,咨询和规划的三个维度）.docVIP

Advertising branding marketing - consulting and planning of the three dimensions Ideas determine. Business case for enterprise services, third-party think tank, such as advertising, planning, consulting firms as well. Previously, we have often said, an idea to save a business, an idea activate a product, a position created a magical brand ? ? ? ? ? ? but quietly passed this day and age, now, we not only need creative, need ideas, needs to spread, more focus needs to be sinking - to achieve creative, design, communication and marketing system of. Electricity business era, business model is very popular, everyone is looking for ‘model’, Taobao (Taobao, Taobao Mall, a Taobao, Alibaba, Jingdong Mall, buy nets, navigation network, network discounts, etc., are the business models product, but the real success of each model to do only a few, so we see only the surface of the lively side, return to origin, electrical industry, business success, what with the traditional difference?! So, whether electrical or planning business, consulting we are exploring the transition, in order to discover new business models, and quickly. Advertising so, brand planning and marketing consulting is true. Brief history of Chinese Marketing China’s reform and opening up, there was no marketing concept, and even product marketing concepts are not, but the planned economy of the ‘supply’ concept. At that time, each county and town has a supply and marketing cooperatives, village commission agencies, in the late 70’s and people born in the early 1980s, should be able to feel these scattered traces. The late 1980s to the mid-1990s, the beginning of Western marketing concept into China in the late 1990s, reached a very hot atmosphere of these schools from the 90’s professional marketing and other professional settings can be seen from this point onwards, Chinese companies began imitation of Western marketing concepts and theories, the most classic marketing theory is summarized and Aouij