advertise big ideas please respect the common sense（大做广告的想法请尊重常识）.docVIP

Advertise big ideas please respect the common sense Recently, KFC launched a new television ad, let’s call it ‘rest assured’ chapter, in a number of heavyweight telephone station as well as mainstream video site a lot of playing. Advertising to the effect that the introduction of day-old chicks from KFC until the beginning of the whole process of rearing are scientific farming, heart care, the introduction of all kinds of imported white feather chicken, using all imported equipment, well-ventilated, give chicks a healthy environment for the growth, while growth in the different stages of chick, feeding different feed, suitable for its growth process, and finally to ensure that no additional hormone medication is not chaos, commercials final conclusion is: our intentions, your peace of mind! In fact, combined with the recent events difficult to find Kentucky shooting the film and put Zhezhi purpose, first, the beginning of the end of last year occurred ‘medicine chicken’ incident, two are recent H7N9 avian flu, allow consumers to KFC foreign food brands have a certain psychological and behavioral boycott, there was a certain turnover landslide, so need to devote more ‘assured’ chapter ad to prompt consumers, KFC’s products are safe, safe to eat. Should be said that the entire film looks very good, very warm feeling and a sense of security, created a reliable and close to the people and atmosphere of the scene, so that consumers really feel after watching KFC food safety assured. From the creative, planning, filming, production and other professional speaking are very good, the author discusses only from one side, that is, creative commercials itself has not violated the public ‘common sense.’ If Zhezhi film is in the ‘drug chicken door’ aired prior to the incident, including this writer, consumers may not have too many ideas, but this time it was different, because we are from the ‘medicine chicken door’ incident After a number of widely reported in the media