analysis- 2015 will be year of micro letter of the boom-bust-（分析- 2015年将繁荣-萧条u2014u2014微信）.docVIP

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analysis- 2015 will be year of micro letter of the boom-bust-（分析- 2015年将繁荣-萧条u2014u2014微信）.doc

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analysis- 2015 will be year of micro letter of the boom-bust-（分析- 2015年将繁荣-萧条u2014u2014微信）

Analysis: 2015 will be year of micro letter of the boom-bust? (Free Paper Download Center News) yesterday morning, all the media are reporting on micro-channel advertising messages circle of friends in the afternoon in the circle of friends to see everyone crazy micro-letter reply own ad below. Contrast microblogging piece condemning ad came out, everyone’s acceptance of the circle of friends of advertising is much better, but regardless of acceptance always makes my heart to see this have a question: 2015 circle of friends will not allow advertising micro-channel Decline turning point? Products are always the product of the times, the time to landlines and functional machine naturally will exit the stage of history, no matter how brilliant they had, so in order to ponder the micro-channel will not be withered, not the first to think about the strength of their own micro-channel but the nature of our times. Cognitive surplus era of scarce One day and subversive innovation Yanxishe two beautiful little new and wheatgrass chat, I found a small new book took on a curious looked under the title, found Clay Shirky’s ‘cognitive surplus’ subtitle is: the power of freedom of time, and then told me it was a small new Ma recommended book, which aroused my curiosity, so it took a few days to read through this book a bit, after reading this book, I found maybe once told before, but now look at its basic position has been wrong, we do not have a lot of cognitive surplus, but is experiencing an era of scarce surplus. If Steve Jobs released the first generation iPhone in 2007 as the first year of the mobile Internet, mobile Internet so far gone through eight years, in eight years, the micro-channel, microblogging, mobile games, news client, Reading Investment, notepad, video, etc. rushed out, frantically grab the phone that is not a big screen. As a result, each user’s free time is snapped. Everyone formed his own pattern of consumption of free time, and some peo