analysis- 2015 news platform go-（分析- 2015新闻平台）.docVIP

Analysis: 2015 news platform go? (Free Paper Download Center News) had four portals Sina, Tencent, Netease, Sohu, after experiencing years of transition from the PC to the mobile end suffering, in 2014 has been spent on anxiety and into a relatively steady development stage. Especially in traffic moving end battle has officially come to an end, including Tencent, Netease, Sohu, Phoenix, today’s headlines and other news platforms to capture the amount of users billions of dollars. In 2015, news platform will enter a fine-scale operations and realized a new phase. Fine operation: the content is still king? First, news client, content is still king. However, the content is organized, has undergone tremendous changes. Past PC Internet era, with four representatives of the news portal platforms rely on media reports and reprint level reporters and editors have written their own organizations to build their own content. In an increasingly competitive era, especially the mobile Internet era, and these methods will be changed completely. According to the East Building observation, at present, in the form of news content organization platform is presenting the following five trends. First, high-quality exclusive content resources are still king. Including news, video and other new media content-win for all concerned, quality exclusive content resources almost all ‘hard currency.’ Exclusive content and access to quality resources in two ways, one is the content of self-control, such as Tencent news topic today, Netease news daily relaxed moment, Sohu entertainment news headlines and so on are all representative of homemade programs. Another is the introduction of high-quality exclusive content of external resources. Such as Tencent signed an exclusive partnership with the NBA for five years, Tencent will broadcast hundreds of games in the future high-definition NBA games each season. Through this cooperation agreement, NBA theme program will provide use